CLIENT:
a large sports betting and casino operator with a strong presence in SEA and the CIS
The Client was considering to start moving its operations into regulated space from Curaçao to regulated markets in the EU and SEA. The Client wanted to research five potential target markets to make an educated decision on expansion, based on the internal assessment of commercial perspectives.
TASK
4H Agency was tasked with conducting a multijurisdictional market research, based on our in-house research questionnaire and certain Client’s limitations that needed to be addressed.
ACTIONS TAKEN
Given the Client’s limitations, 4H Agency prepared a concise research framework that allowed for establishing key limiting facts in the early stages of the research in order to exclude markets that are not in line with Client’s requirements in order to save the time and reduce costs.
RESULTS
The Client received a report comparing key metrics, regulations, licensing costs and other data about five markets and decided to amend its expansion roadmap in line with 4H findings.
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